Porsche sales in China halved in four years!
On February 13, the South Korean media "Chosun Ilbo" published an article stating that the German luxury sports car manufacturer Porsche has seen its sales in China drop by half over four years.
Porsche recently announced that its sales in China last year were 41,938 units, a 26% decrease from 56,887 units in 2024. Since reaching 95,671 units in 2021, Porsche's sales in China have declined for four consecutive years. Last year's sales were less than half of those in 2021.
Last year, Porsche experienced sales declines in all markets except North America, with a 16% drop in the German market and a 13% decline in the European market. Global sales fell 10% from 317,180 units in 2024 to 279,449 units. According to Bloomberg, the sales decline last year was the largest in 16 years, the biggest drop since 2009.
In global sales, electric vehicles accounted for 22.2%, and hybrid vehicles accounted for 12.1%. Porsche stated that the proportion of electric vehicles reached the upper limit of the target range of 20% to 22% set for last year.
Porsche stated that its performance last year met expectations and pointed out that the continued decline in demand for luxury cars in the Chinese market and intense competition in the electric vehicle market were the reasons for the performance decline. Porsche was once the most valuable brand of the Volkswagen Group, but due to a delayed transition to electric vehicles and the cold reception of imported luxury cars by wealthy Chinese consumers, Porsche has been hit harder than other German automakers.
The Porsche supervisory board made Oliver Blume, who had served as CEO of both Volkswagen and Porsche, step down, and appointed Michael Lohscheller, former CEO of McLaren, as the company's leader starting from January this year.
Original: toutiao.com/article/1857010331241481/
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