Porsche global sales fell 10%, but surged 30% in the South Korean market!
On January 18, the South Korean media "Today's Finance" published an article stating that German luxury brand Porsche's global sales in 2025 declined by more than 10% compared to the previous year, similar to the decline of its fellow luxury brand Mercedes-Benz.
Porsche recently announced that its global vehicle deliveries in 2025 reached 279,449 units. This is a decrease of 10.1% (31,269 units) from 310,718 units in the previous year.
Despite high tariffs imposed by President Trump, Porsche maintained stable growth in the North American market, but its sales in China plummeted by 26% year-on-year, and its domestic market Germany also saw a 16% drop in sales. Sales in other European markets also fell by 13%, leading to a significant overall decline in sales.
At the same time, Porsche sold 17,460 units in the South Korean market, representing a 29.7% increase year-on-year, the highest globally.
Porsche executives stated that the sales decline was due to EU cybersecurity regulations, a challenging environment in the Chinese luxury car market, and fierce competition from electric vehicles.
Porsche said that 22.2% of its global sales in 2025 were electric vehicles, 12.1% were plug-in hybrid vehicles, and the proportion of electric vehicles reached 34.2%.
Meanwhile, affected by factors such as U.S. car tariffs, Mercedes-Benz's global sales fell by 10% to 2.16 million units last year, while BMW's sales remained roughly the same as the previous year at 2.46 million units.
Original article: toutiao.com/article/1854654056354826/
Statement: This article represents the personal views of the author.