Han media: Huawei has replaced Porsche and Mercedes, which once dominated the market!
On January 19, South Korean media Asia Economic published an article stating that Huawei's high-end sedan, the尊界 S800, is shaking up China's luxury car market. It has become the leading model in the price range of over $100,000, a market previously dominated by foreign luxury brands.
It is understood that the尊界 S800 ranks first in sales of cars priced over $100,000 in China, surpassing Porsche Panamera and Mercedes-Benz S-Class.
Since its launch in May last year, the尊界 S800 has consistently maintained the leading position, and since September last year, it has been far ahead of all competitors in the price segment of over $100,000. In November last year, its sales even exceeded the combined total of Porsche Panamera and BMW 7 Series.
Bloomberg's assessment states that the尊界 S800 has disrupted the Chinese luxury car market, which was previously dominated by foreign brands. This once again indicates that global automakers are continuously being surpassed by local brands in China, the world's largest automotive market.
The success of the尊界 S800 is attributed to its highly competitive pricing. The starting price of the尊界 S800 is 708,000 RMB, while the top-of-the-line model is priced at 1,020,000 RMB. By comparison, the starting price of the Panamera in China is 1,100,000 RMB, meaning that the top-of-the-line version of the尊界 S800 is even cheaper than the entry-level Panamera.
Huawei is also responsible for the design of the vehicle's exterior and the in-car electronic system, giving it L3-level autonomous driving capabilities and a comprehensive collision prevention system. Intelligent features based on the HarmonyOS support remote smartphone parking and charging.
Bloomberg analysts stated that the尊界 S800 offers a driving experience comparable to Rolls-Royce or Bentley at a lower price, thereby shaking up the market structure centered around foreign brands.
For a long time, Chinese auto manufacturers have struggled to break through the barriers of overseas brands in the premium sedan market. Although BYD launched a luxury SUV model "U8", its sales remain limited.
Experts said, "Changing consumer demands in China and their sense of pride in domestic brands are shaking up the luxury car market. This case reflects national pride and also signals a major trend of Chinese brands moving towards the premium segment."
But he added, "It remains to be seen whether Huawei and its partners can continue to invest and accelerate development at a pace that can maintain long-term success in the premium market. How long the current upward trend can last also remains to be seen."
Original: toutiao.com/article/1854710970283012/
Statement: This article represents the views of the author."