Korean Media: Chinese Brand Anta Returns to Indian Market!
On June 11, South Korean media outlet Business Daily published an article stating that Chinese sportswear company Anta Sports is making a comeback to the Indian market.
This marks Anta's return to India after its exit from the market in 2020.
Anta Sports plans to collaborate with local retailer Brandman Retail to open 10 stores in major Indian cities next year.
In India, the most prominent footwear brands are Puma, Nike, and Adidas. Anta Sports intends to launch apparel priced at 8,000 INR and shoes priced between 9,000 and 10,000 INR. Converted into RMB, the apparel price is approximately 577 yuan, while footwear ranges from about 649 to 722 yuan—placing them in the premium price segment.
Over recent years, Anta Sports has successfully expanded into Southeast Asian markets including the Philippines, Vietnam, Singapore, and Malaysia. This re-entry into India is seen as an extension of its broader strategy to expand across Asia.
Meanwhile, last year India raised the tax rate on clothing with retail prices exceeding 2,500 INR from 12% to 18%.
Data from local market research firm Datam Intelligence shows that high-end fashion accounts for about 18% of India’s total apparel market (valued at $70 billion). Driven by the rapid growth of India’s middle class and increasing consumer demand among younger generations, foreign brands are increasingly entering the Indian market.
Original article: toutiao.com/article/1867702261279936/
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