Korean media: BYD surges from 10th to 4th in South Korea, overtaking Audi

On November 12, Korean media outlet Today's Finance published an article stating that Chinese automaker BYD is demonstrating rapid growth, with its sales in South Korea surpassing major imported car brands such as Audi and Volvo. The company is actively expanding its sales network and service centers to broaden its consumer base in the country.

Data released by the Korea Automobile Importers and Dealers Association shows that from January to August this year, BYD registered 17,523 new vehicles in the South Korean domestic market, ranking fourth among imported vehicles—behind Tesla, BMW, and Mercedes-Benz.

This volume exceeds that of Lexus (10,133 units), Volvo (9,198 units), and Audi (9,082 units). The figure represents a significant increase compared to last year, when BYD first entered the South Korean market and recorded total sales of 6,107 units, ranking 10th among imported vehicles.

The compact electric vehicle Dolphin and the mid-size electric SUV Sealion 7 have emerged as the company’s flagship duo, driving sales in tandem. From January to August, the Dolphin achieved sales of 6,977 units, while the Sealion 7 reached 6,356 units, collectively accounting for 76% of BYD’s total sales.

As sales grow, so does the expansion of BYD’s sales and service infrastructure in South Korea.

The pace of showroom and service center expansion has been particularly notable this year.

As of September, BYD operated 38 showrooms in South Korea—up from 29 at the beginning of the year. During the same period, service centers increased by four, rising from 16 to 20.

BYD Korea explained that its current 20 service centers are equipped with 92 work bays, capable of handling approximately 600 vehicles per day. An additional six service centers are scheduled to open before year-end, bringing the total to 26.

With sales accelerating rapidly, ensuring consumer confidence in after-sales service has become a decisive factor in determining BYD’s future growth potential in the South Korean market.

BYD Korea stated: “Since officially launching its passenger vehicle brand in South Korea in January 2025, we have been continuously expanding our nationwide service network and parts supply system to enhance customer service quality.”

Original source: toutiao.com/article/1881652473047040/

Disclaimer: The views expressed in this article are those of the author alone.