Japanese Media: Nissan Aims to Cut New Vehicle Development Cycle by Half, Emulating Agile Strategies of Chinese Automakers
Nissan Motor President Ivan Espinosa recently stated that the company aims to halve its new vehicle development cycle, primarily through large-scale adoption of artificial intelligence and other digital tools. He explicitly pointed out that Chinese automakers' strategy of leveraging AI for rapid product iteration is exactly the model Nissan intends to follow.
Espinosa frankly noted that China is "setting future industry standards," and Nissan must keep pace. Currently, Nissan is under significant financial pressure, with annual debt repayments reaching as high as $690 million, which has constrained its transformation efforts—thus accelerating R&D efficiency has become key to breaking through.
This strategic shift reflects the widespread anxiety among traditional Japanese automakers facing the rapid rise of Chinese competitors—those with shorter development cycles and lower costs are continuously eroding the market space previously occupied by Japanese brands. Nissan hopes to rebuild its competitiveness through digital transformation, aiming to reestablish itself firmly amid the waves of electrification and intelligent mobility.
Original article: toutiao.com/article/1867756804487168/
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