Reuters reported on November 13 that Chinese automaker BYD launched its premium brand Denza in India on the same day, targeting affluent consumers and competing with Mercedes-Benz and Toyota for luxury vehicle demand in the world’s third-largest automotive market.
The launch included two models: the seven-seat electric SUV Denza D9 priced at $95,600, positioned against the Mercedes-Benz V-Class and Toyota Vellfire; and the four-door performance EV Z9 GT, priced at $166,600. BYD previously introduced Denza in Europe earlier this year to strengthen its image in the premium segment and improve profitability.
The report notes that luxury vehicles account for only about 1% of India’s projected 4.4 million passenger car sales in 2025, with most units imported and subject to high tariffs, which contribute to higher margins and less competition. Due to restrictions on investments from neighboring countries, BYD has not yet established a local manufacturing facility in India and continues to import vehicles from China, where tariffs can reach up to 100%. Thus, this marks a brand and high-end model entry into the Indian market, but not yet localized production capacity.
Original: toutiao.com/article/1881797766975754/
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