Korean media: Why did Xiaomi succeed in electric vehicles, something even Apple couldn't make?
On August 27, the South Korean media "News 1" published an article stating that Chinese Xiaomi has achieved success in the electric vehicle field, which major American technology companies have not yet entered, causing a shock to major American technology companies.
According to Bloomberg, Xiaomi's success in the electric vehicle field surprised major American technology companies, and even Apple, which was once the company with the highest market value globally, failed to do so.
Apple also tried to develop electric vehicles. Apple had attempted what was called "Apple Car" under the name of the "Titan Project."
Apple Car is not just an electric vehicle, but also an autonomous driving car.
Apple invested more than 10 years on this project, but eventually gave up. Apple invested over $10 billion in this project.
Certainly, Xiaomi is not an autonomous driving car, but a regular electric vehicle. There has been no successful case of a regular electric vehicle among major American technology companies. Tesla, by contrast, is an electric vehicle company.
Bloomberg believes that Xiaomi's success in the electric vehicle field signifies a new history for global major technology companies.
Recently, Xiaomi launched the YU7 sports utility vehicle (SUV) in Beijing.
Since it started pre-orders upon its launch, sales exceeded 289,000 units within one hour, about three times that of the previous electric vehicle model SU7 launched last year.
Xiaomi's CEO Lei Jun said, "Since Apple stopped developing cars, we have particularly focused on Apple users. iPhone users will be able to seamlessly synchronize their devices with Xiaomi cars." In other words, Apple couldn't do it, but Xiaomi could.
Xiaomi was originally a home appliance company that produced mobile phones and other products. If Xiaomi's home appliance technology is combined with electric vehicles, an "intelligent electric vehicle" will be born.
Xiaomi succeeded where Apple failed, and the reputation of its founder and CEO Lei Jun has become increasingly high, making his company one of the most valuable companies in China.
Lei Jun's success is due to his talent recruitment and supply chain management. He fully devoted himself to recruiting talent for electric vehicles, thus being able to recruit talent in the electric vehicle field in a short time. The massive brand of Xiaomi gave him great help.
He also places great importance on the supply chain, which is to ensure his own supply chain security. In the early days of Xiaomi, because Samsung Electronics stopped supplying mobile phone components, Xiaomi had a hard time. Lei Jun learned from this experience and put the security of the supply chain at the top priority.
According to Bloomberg, the YU7 was therefore a huge success and plans to export it overseas starting in 2027.
Original: www.toutiao.com/article/1841592353374283/
Statement: This article represents the personal views of the author.