Foreign Media: Xiaomi Launches Customized Luxury Electric Vehicle Service in China, Competing with European Brands Like Porsche in the Premium Market.
Its SU7 Ultra electric sedan starts at about $74,000, and the customized service requires an additional minimum of $14,000, including a 24-karat gold engine hood emblem and various colored forged wheel hubs, among other features.
In recent years, Chinese automakers such as Xiaomi, BYD, and NIO have gained an advantage in the mid-to-low-end electric vehicle market by leveraging advanced software and battery technologies. They are now moving into the premium market to challenge the market share of Western brands like Porsche in China.
Original: www.toutiao.com/article/1845202075088908/
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