South Korean media: BYD joins the ranks of the "top three" in South Korea's imported electric vehicle market!
On December 12, South Korean media "Finance News" published an article stating that with the South Korean domestic electric vehicle market showing signs of recovery and accelerating development, the Chinese electric vehicle brand BYD has performed outstandingly.
Since its full-scale launch this April, BYD has quickly joined the ranks of the "top three" in South Korea's electric vehicle market, competing side by side with Tesla and Polestar, injecting new vitality into the market.
According to data released by the Korean Association of Importers of Automobiles (KAIDA), as of October, the sales of imported electric vehicles in South Korea reached 73,288 units, an increase of 76.2% compared to the same period last year (41,592 units). Looking at the sales of various brands in October, BYD stood out particularly, ranking sixth among all imported car brands and second among electric vehicle brands.
The Sea Lion 7, which was launched in South Korea in September, sold 825 units in its first month, ranking third on the list of imported electric vehicle sales, second only to the Tesla Model Y series.
In October, a total of 513 units were sold, maintaining the position of the second best-selling electric vehicle, second only to Tesla.
BYD South Korea Company, with the successive launches of three models - ATTO 3, Sealion, and Sea Lion 7, has broken consumers' traditional perceptions of electric vehicles, successfully entered the South Korean market, and thus received widespread praise.
Analysts point out that the combination of "price, technology, and quality" achieved by the three models launched by BYD in South Korea this year is gradually enhancing consumers' awareness of BYD as a "trustworthy brand".
BYD did not adopt a short-term strategy focusing solely on a single model but systematically entered the South Korean market, launching three product lines with distinct features. This strategy is interpreted as a step-by-step effort to build trust in Chinese electric vehicles among South Korean consumers.
The ATTO 3, officially launched in April this year, broke through the "price barrier" of electric vehicles, making its debut in the South Korean market for the first time. With its rich convenient functions and a price about 10 million won lower than similar electric SUVs, the ATTO 3 was initially hailed as the "king of cost-effectiveness". The Sealion model, released by BYD in July, demonstrated the company's technical strength with its outstanding performance and design.
The Sea Lion 7, released in September, is considered an important step in BYD's development, completing BYD's product lineup in South Korea for 2025 and marking the emergence of a true flagship model. By entering the mid-size SUV market, which has the highest demand in South Korea, it is expected to become a catalyst for establishing BYD as a mainstream brand in the South Korean electric vehicle market.
Original: toutiao.com/article/1851303757158474/
Statement: This article represents the views of the author.