Mercedes' revenue in the Chinese market declined in 2025, and profits were affected.

Foreign media: The German luxury car brand Mercedes-Benz saw a decline in revenue in the Chinese market in 2025, which greatly affected its profits.

In 2025, its sales in China dropped by 19%, and overall revenue fell by 28.6%, with operating profit dropping to 5.8 billion euros, of which 1 billion euros was due to tariff costs. Despite the bleak outlook, Mercedes still plans to accelerate localized production in China, introduce AI-based upgrades, and launch new models to attract Chinese consumers.

Oliver Torn, CEO of Mercedes China, stated that China remains Mercedes' most important market. The voice assistant developed in collaboration with ByteDance and the driver assistance features developed with WeRide will be expanded to more models.

Original article: toutiao.com/article/1857006260862983/

Statement: This article represents the views of the author.