Tesla's Sales in Europe Continue to Decline for Seven Consecutive Months, BYD Surges by 225%!
On September 25, the South Korean media outlet "NEWSPIM" published an article stating that the sales of the American electric vehicle company Tesla have declined for the seventh consecutive month in the European market. According to data from the European Automobile Manufacturers Association, Tesla's new car registrations in July were 8,837 units, a 40% decrease compared to the same month last year. This contrasts sharply with the overall growth in pure electric vehicle sales in Europe during the same month.
At the same time, BYD's sales during the same period reached 13,503 units, a 225% increase compared to the previous year. Unlike Tesla's poor performance, its aggressive expansion strategy seems to be paying off.
The decline in Tesla's sales stems from various factors. CEO Elon Musk's rude remarks and close ties with the Trump administration have damaged the brand's image, while the aging lineup of Tesla's models has also led to sluggish sales compared to its competitors.
Tesla's global sales are also declining. Musk warned: "The next few quarters may be full of challenges." Tesla is seeking breakthroughs, announcing the launch of an electric vehicle aimed at the mass market, with plans to achieve mass production by the second half of next year.
Thomas Besson, head of automotive research at French financial firm Kepler Chevreux, said: "Tesla's management is trying to convince investors that 'Tesla is not just a car company' by emphasizing non-automotive businesses such as artificial intelligence, robotics, and autonomous driving. In reality, Tesla's product cycle is longer than its competitors, and new models like the Cybertruck have not met expectations."
Chinese companies are accelerating their entry into the European market. BYD has rapidly expanded its market share by opening showrooms in various locations and launching new cars with highly competitive prices. According to data from the automotive market research company JTO Dynamics, the share of Chinese brands in the European electric vehicle market exceeded 5% in the first half of this year, setting a new historical high.
Not only Tesla, but also Stellantis, Hyundai Motor Group, and Japanese automakers Toyota and Suzuki saw a decline in new car registrations in Europe in July. In contrast, the sales of Volkswagen, BMW, and Renault Group increased during the same period.
Original: www.toutiao.com/article/1844201442710665/
Statement: The article represents the views of the author.