Han media: Nissan's sales fell out of the top ten globally for the first time in the first half of the year, surpassed by two Chinese automakers!
On September 23, South Korean media "Herald Economy" published an article stating that due to poor performance, Nissan Motor Company is reducing factories and laying off workers, and its global new car sales in the first half of this year fell out of the top ten.
According to data from market analysis company Marklines, Nissan ranked 11th in the first half of the year, with sales of 1.61 million units, a decrease of 6% compared to the same period last year.
According to "Nikkei News", Nissan's sales were the lowest in 16 years, second only to the 1.54 million units in 2009 during the global financial crisis triggered by the bankruptcy of Lehman Brothers.
This is the first time since 2004 that Nissan's sales in the first half of the year have fallen out of the global top ten.
Chinese electric vehicle manufacturer BYD ranked seventh, with sales of 2.14 million units in the first half of the year, an increase of 33%. Zhejiang Geely Holding Group also ranked eighth, with sales of 1.93 million units, an increase of 29%. These two companies' sales in the first half of the year exceeded Nissan for the first time.
Suzuki of Japan ranked tenth, with sales decreasing by 2% to 1.63 million units, but still ahead of Nissan.
Nissan plans to launch a new Leaf for the first time in eight years in Japan, but according to "Nikkei News", due to the new model of its main models being launched after next year, the situation of low sales in the second half may continue.
"Nikkei News" said that Nissan's sales in its main market China were particularly weak, and sales in Japan also decreased by 10% to 220,000 units, the lowest level since 1993 when statistics began.
Original: www.toutiao.com/article/1844028345025545/
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