South Korean media: China is also entering the high-end TV market, and Samsung and LG are facing a "double dilemma"! On April 21, South Korean media The Herald Economy published an article stating that Samsung Electronics and LG Electronics, which are competing for global television leadership, are being hit by dual blows from Chinese brands catching up and U.S. tariff bombings. Industry insiders said that in the high-end TV market, Chinese brands are rapidly rising, which is the "home ground" of the two major South Korean home appliance manufacturers. Chinese brands have shed their previous image of being "cheap" and ensured competitive picture quality. According to statistics from market research company Counterpoint Research on global high-end TV shipments, Samsung Electronics' market share fell from 41% in the same period the previous year to 29% in the fourth quarter of last year. Samsung Electronics barely maintained its leading position, but its second-place ranking was reversed. TCL's market share rose from 12% to 20%, surpassing LG Electronics (19%). China's Hisense (16%) also joined the competition. So far, Chinese brands have focused on a quantity offensive of low-priced products, but recently they are expanding into the high-end product line. For example, TCL's products range from QD Mini LED TVs that can accurately express colors to QLED TVs and UHD TVs, achieving product diversification. Sizes vary from 40 inches to 115 inches. The strategy of maintaining price competitiveness while matching performance with other companies has been evaluated as effective. TCL's 85-inch QLED TV is priced at around 2 million Korean won in the official online store, but if discounts from public market coupons are used, the price can drop to around 1.5 million Korean won. Samsung's 85-inch QLED TV with the same resolution and refresh rate is priced at around 2 million Korean won. Against the backdrop of intense competition, U.S. tariff policies are expected to bring another price burden. If tariffs are not only imposed on products made in South Korea but also on TVs produced by Samsung Electronics and LG Electronics in Mexico and supplied to North America, the price burden will increase, and the positions of these two companies in the U.S. market will inevitably be shaken. Counterpoint Research stated, "If the 'tariff bomb' is implemented, TVs produced in Mexico will also be affected. South Korean companies with significant market shares in the North American high-end TV market are expected to be impacted more significantly, so corresponding measures need to be formulated for each scenario." Original source: https://www.toutiao.com/article/1830002523352218/ Disclaimer: This article represents the views of the author alone.