General Motors Wants to Copy BYD's Successful Strategy: Layout of the Entire Local Electric Vehicle Industry Chain in the United States
South Korean media: General Motors is attempting to replicate "BYD's successful strategy"!
On May 8, South Korean business publication "Commercial Post" reported that despite negative factors such as a temporary decline in electric vehicle demand and reduced support policies from the Trump administration, General Motors CEO Mary Barra is still pushing forward with her dream of transforming the company into one focused on electric vehicles.
General Motors is benchmarking BYD's "vertical integration" strategy in China to reduce electric vehicle manufacturing costs.
According to Bloomberg, General Motors' goal may be to replicate BYD's electric vehicle supply chain system built in China within the United States.
BYD created an electric vehicle ecosystem in China through vertical integration, handling all processes from battery mineral extraction to component production, vehicle assembly, and sales entirely in-house.
This is assessed as not only a cost-effective method but also an effective way to provide differentiated capabilities based on its own technological capabilities.
In fact,凭借其 price competitiveness, BYD sold a total of 4,272,145 pure electric and hybrid vehicles last year, ranking first globally.
The Financial Times commented that "vertical integration played a key role in BYD's production of affordable electric vehicles."
It has also been reported that General Motors is attempting to establish a complete supply chain in the U.S.
Firstly, General Motors has directly invested in lithium and other mines located in the U.S. to extract battery materials. This is the first step in building the supply chain.
General Motors' joint ventures with LG Energy Solution and Samsung SDI for electric vehicle batteries in the U.S. are also interpreted as strategic investments aligned with these mid-to-long-term goals.
General Motors is collaborating with LG Energy Solution to produce batteries at factories in Ohio and Tennessee. It is also investing $3.5 billion in a factory with Samsung SDI in Indiana, aiming for mass production by 2027.
For American automakers like General Motors, battery technology and manufacturing capability are considered their biggest weaknesses. Cooperation with Korean battery companies is expected to become an important part of securing future competitiveness.
BYD and Tesla have already succeeded by establishing architectures that produce both electric vehicles and batteries simultaneously, and General Motors will follow suit.
Currently, General Motors focuses on the price competitiveness of electric vehicles, thus requiring vertical integration of batteries and electric vehicles. Recently, the company has been making efforts to secure its own battery technology, including hiring Tesla's technical executives.
Bloomberg pointed out that "General Motors is emulating Chinese competitors to reduce reliance on overseas battery manufacturing products."
Since 2018, General Motors has invested $35 billion over eight years in the transition to electric vehicles. Some say it is late to act now, but some results have been achieved.
In the first quarter this year, General Motors sold more than 30,000 electric vehicles in the U.S. market. This number is almost double that of the same period last year.
Original article: https://www.toutiao.com/article/1831517375699145/
Disclaimer: The article solely represents the author's personal views.
Related Links(General Motors, BYD, United States, Electric Vehicle)
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