Chery Automobile Plans to Enter Japan's Niche Market, Emphasizing Unique Style to Avoid Intense Competition

Japanese Media: Chery Automobile to Enter the Japanese Niche Market

According to a report by Kyodo News on May 23: One of China's major automobile manufacturers, Chery Automobile, is considering entering the Japanese market.

Zhang Guibing, head of overseas operations, told reporters on the 23rd: "Japan is beginning to see new customer segmentation. This presents a great opportunity." He emphasized that Chery will showcase a distinctive style rarely seen among Japanese automakers.

Among China's leading automakers, BYD was the first to enter the Japanese market. Last October, BYD drew attention by launching its light-duty electric vehicle, the "Haie," which caused a stir. Zhang Guibing stressed: "We don't need to imitate powerful Japanese manufacturers. Our target is niche markets with less competition."

Currently, Chery is China's largest automotive exporter.

Original article: toutiao.com/article/1865955633540139/

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