Due to tariff pressure forcing business restructuring, Temu has stopped exporting goods from China to the United States.
Temu has ceased directly shipping low-priced goods from China to American consumers. The Chinese e-commerce company is completely adjusting its business model in response to the tariffs imposed by the Trump administration.
Temu said on Friday that all product sales in the U.S. market - covering household items ranging from mobile phone chargers to silicone toilet brushes - will now be fulfilled by local sellers in the U.S., rather than being shipped by Chinese sellers.
The company has been building a local seller network in the U.S. over the past year and added that it is actively recruiting more merchants within the country. However, the company's decision to abandon Chinese sellers means that its business in the U.S. may be significantly reduced as a result.
This transformation occurs as the U.S. gradually cancels the "de minimis" customs policy, which previously allowed parcels with a value of less than $800 to be exempt from import duties.
Starting this Friday, low-value goods shipped from China and Hong Kong will be subject to a 120% tariff or a fixed fee of $100 per shipment, depending on the mode of transportation. Starting June 1st, the fixed fee will double to $200.
This sudden policy change poses a significant challenge for Temu and its competitor Shein (which primarily sells affordable clothing). These two retailers previously utilized the "de minimis" clause to directly ship low-cost goods made in China to American consumers, thereby undercutting prices and outcompeting local retailers.
Original Source: https://www.toutiao.com/article/1831057150527754/
Disclaimer: The article solely represents the author's personal views.