South Korean media: BYD's first year in the South Korean market has set an example for Chinese brands!
On January 30, the South Korean media outlet "Newsway" published an article stating that BYD first introduced its passenger car brand in South Korea in January of last year. Although it is a leader in the global green car industry, its successful prospects still face many doubts due to the negative impression of South Korean consumers towards Chinese cars.
However, just 11 months later, BYD's sales exceeded 1,000 units in November of last year, ranking fifth among imported car sales in South Korea. The cumulative sales for last year easily surpassed 5,000 units.
According to industry insiders, the initial success of BYD can be attributed to its accurate grasp of two key factors most important to South Korean consumers.
The first is its product lineup, which maximizes cost-effectiveness. In addition, BYD includes many convenient and safety features as standard, while these features are usually optional in other brands, which is considered a key factor in its success.
The second key to success lies in its active efforts to ensure "competitive service quality," which is crucial for Chinese products.
Since the establishment of the brand, BYD has focused on building a stable nationwide service network. When BYD launched its passenger cars in South Korea in January of last year, there were only 15 showrooms and 11 service centers. Now, they have expanded to 27 showrooms and 16 service centers respectively.
BYD Korea has not concentrated its service centers in the Seoul metropolitan area but has evenly distributed its service network across major regional centers, establishing a system where customers can enjoy the same after-sales service regardless of where they are located, even if this means higher initial costs. This strategy is interpreted as a proactive solution to the issue of "after-sales service accessibility," which is the main focus of South Korean consumers.
BYD Korea is also actively addressing the pain point of "high parts prices" for imported cars. BYD Korea maintains reasonable prices for key components, especially significantly reducing battery replacement costs compared to other competing brands, thus alleviating the burden on consumers.
An industry insider in South Korea said, "BYD has set an example for changing the perception of Chinese brands in the South Korean market. This approach will also provide a practical benchmark for other Chinese brands preparing to enter the domestic market in the future."
Original article: toutiao.com/article/1855743760555081/
Statement: This article represents the personal views of the author.