Russian tourists' bookings for visiting China during the Spring Festival have increased nearly five times.

Reference News Network, February 1st report: According to the website of Russia's Sputnik News, data from Chinese online travel platforms show that the number of bookings by Russian tourists entering China during this year's Lunar New Year period increased by 471% compared to the same period last year.

According to data from the Ctrip platform, inbound tourism continued to heat up during the Spring Festival, with the highest booking numbers coming from countries such as Malaysia, South Korea, Singapore, Japan, and Russia. Among them, the number of bookings by Russian tourists increased by 471% year-on-year, while the number of bookings by South Korean tourists increased by 95% year-on-year.

Data from the Fliggy platform shows that in the past two weeks, the number of international tourist flight bookings during the Spring Festival increased by more than 400% year-on-year; cities such as Shanghai, Guangzhou, Hong Kong, Beijing, and Chengdu have become the most popular first-stop cities for inbound travelers.

Data released by Qunar also shows that as of now, the number of international tourist flight bookings to China during the Spring Festival has increased by nearly 30%. Popular destinations include Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Xiamen, Harbin, Haikou, Chongqing, and Shenyang.

Data shows that foreign tourists not only favor big cities but are also increasingly paying attention to "hidden gem cities." The number of foreign tourists flying to Lanzhou and Hohhot during the Spring Festival increased by more than four times year-on-year; the number of flights to Guilin, Jinan, Yuncheng, and Yantai also increased by more than 100% year-on-year.

Ctrip analysts believe that "coming to China to celebrate the Spring Festival" is becoming a new global trend. Its essence is a successful practice of the deep integration of cultural IP and inbound tourism. The uniqueness and experiential nature of Spring Festival customs are becoming the core competitiveness attracting overseas tourists to enter China, providing a sustained driving force for high-quality development of inbound tourism.

Original: toutiao.com/article/7601785618913296938/

Statement: This article represents the personal views of the author.