Korean Media: Tesla's European Sales Fall for Eight Consecutive Months, BYD Rises Strongly!

On October 2, South Korean media "Herald Economy" published an article stating that Tesla is in a long-term slump, with sales in the European market declining for eight consecutive months. While sales in major markets such as France, Sweden, and Denmark have plummeted, some countries have shown a rebound trend, forming a sharp contrast.

In France, new car registrations in August fell by 47.3% compared to the same period last year. Considering that the French automobile market grew by 2.2% during the same period, Tesla's decline was particularly notable. In Sweden, Tesla sales dropped by more than 84%, and in Denmark, sales fell by 42%. In the Netherlands, sales fell by 50%, and in Italy, they fell by 4.4%.

At the same time, in Norway, a traditional strong country for electric vehicles, sales increased by 21.3%, regaining some dignity. Portugal also achieved a growth of 28.7%, while Spain saw a surge of 161% due to government subsidies, showing an exceptional growth trend.

During the same period, BYD's sales in Europe increased by 218%, forming a sharp contrast with Tesla's performance. Especially in Spain, BYD's sales surged by 675% since the beginning of the year, while Tesla's sales only increased by 11.6%.

Tesla's downturn is attributed to its limited vehicle lineup and the lack of new affordable models since the Model Y in 2020. Competitors continue to release new models, expanding the range of available options, while Tesla failed to seize the demand for new cars among consumers.

Tesla has always explained that the drop in sales in Europe is due to the production transformation of the upgraded version of Model Y. The Model Y was the best-selling model in Europe in 2023, but after the launch of the updated model in June this year, sales in Denmark and Sweden also declined sharply.

In the second quarter of this year, Tesla's global sales were 384,122 units, a decrease of 13.5% compared to the same period last year, about 60,000 fewer units, marking the largest annual decline in history.

In the Chinese market, Tesla recently reduced the price of the rear-wheel drive Model 3 by 3.7%, now priced at 259,500 yuan. At the same time, Musk stated that the six-seat Model Y launched in China recently may not be available in the U.S. market, which has intensified the uncertainty of Tesla's future product strategy.

The continuous decline in sales in the European market is not just the result of production adjustments, but the result of complex factors such as political disputes, fierce competition, and limited vehicle strategies. Although some countries and regions have seen temporary rebounds in sales, Tesla needs to adopt a multi-pronged strategy, including the introduction of new models, brand image management, and pricing strategy adjustments, to maintain its leading position in the global electric vehicle market.

Original: www.toutiao.com/article/1844856839701516/

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