Media: Chinese sports brand giant Anta has acquired a 29% stake in German brand Puma, held by the Pinault family's Groupe Artemis, for 1.8 billion US dollars, becoming the largest shareholder of Puma.
This acquisition will accelerate Anta's multi-brand global strategy and is expected to be completed by the end of the year. Anta Chairman Ding Shizhong stated that Puma is a globally renowned brand with a rich heritage, and both sides will work together to unlock its potential.
Since 2018, Anta has been continuously acquiring brands, including the 6.4 billion US dollar acquisition of Finnish brand Amer Sports.
The Pinault family gradually reduced its holdings after acquiring controlling interest in Puma in 2007, but has always been the largest shareholder.
Original article: toutiao.com/article/1855485584026628/
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