Han media: Chinese cars are making rapid progress in Europe, while Tesla is in trouble!

On September 7, the Korean media "Gyeongyang Sinmun" published an article stating that in the first half of this year, Chinese car brands have made significant progress in the European market, while Tesla's sales have shown poor performance.

According to the automotive market research company Jato Dynamics, in the first half of this year, the market share of Chinese enterprises has increased, mainly due to BYD, Chery Automobile brand and Xpeng. According to statistics, this number has almost doubled, reaching a new record of 5.1%. Sales also increased by 91%.

Among them, BYD's active expansion policy dominated by low prices is particularly prominent.

From January to June, BYD sold 75,000 cars, an increase of more than three times compared to the same period last year, with a monthly sales volume of 15,565 units in June alone, surpassing Suzuki, Mini, Jeep, and entering the top 25 best-selling brands.

Xpeng Auto has also become the most successful Chinese luxury car brand in Europe this year, with sales of 8,338 units in the first half of the year.

In the pure electric vehicle sector, Volkswagen sold 135,427 vehicles in the European market in the first half of this year, an increase of 78% year-on-year, leading Tesla (109,262 units), ranking first in the sales of pure electric vehicles in Europe.

The growth is mainly attributed to the brand's best-selling all-electric SUV ID.4, flagship electric sedan ID.7 and compact electric hatchback ID.3.

Tesla's market share in Europe has dropped significantly in the first half of this year, from 2.4% in the first half of 2024 to 1.6%.

Even when narrowing the scope to electric vehicles, it ranks fourth in the European market share, behind the Volkswagen Group (28%), Stellantis (11%) and BMW Group (10.3%).

Europe is one of the world's three major automotive markets, along with China and the United States, and is seen as the front line of the global automotive industry.

As the road to enter the U.S. market has been effectively blocked, Chinese auto companies have chosen Europe as a bridgehead for expanding overseas markets.

Original: www.toutiao.com/article/1842602394698761/

Statement: This article represents the personal views of the author.