South Korean media: BYD enters the top five imported cars in South Korea, surpassing Toyota, Lexus and Volkswagen!
On January 1st, South Korean media "Today's Finance" published an article stating that the Chinese electric vehicle brand BYD has quickly entered the forefront of the South Korean import car market, surpassing Toyota, Lexus and Volkswagen, and is shaking up the market structure.
According to the latest registration statistics released by the Korean Association of Import Automobiles (KAIDA), BYD's registration volume in November was 1,164 units, ranking fifth, just behind Tesla, BMW, Mercedes-Benz and Volvo.
This achievement surpassed Lexus (1,039 units), Toyota (864 units) and Volkswagen (452 units), which have all established strong positions in the import car market.
BYD entered the South Korean market at the beginning of this year, and within less than a year, it surpassed Japanese and German brands, achieving remarkable success. Especially compared to Lexus and Toyota, which focus on hybrid models, BYD achieved this feat with only electric vehicles, highlighting the speed of market change.
In November, the total number of registered vehicles in South Korea reached 29,357, an increase of 23.4% year-on-year. Among them, electric vehicles accounted for 36.6% of the total, reaching 10,757 units, and became the main driver of market growth.
Although Tesla maintained an absolute leading advantage with sales of 7,632 units, the sales of 1,164 units by BYD indicate that the expansion of electric vehicle brands is not limited to the dominance of a single brand.
The influence of electric vehicles is evident across various models. The Tesla Model Y was the best-selling model in November, with sales of 4,604 units. The Model Y Long Range (1,576 units) and Model 3 (1,215 units) ranked third and fourth respectively. The BYD Seal 7 ranked seventh, with sales of 680 units.
Amid the rapid expansion of the electric vehicle market, BYD's recent performance is not a fleeting phenomenon but a sign of structural change. Reasonable prices, reliable battery technology, and an active market expansion strategy are quickly winning the favor of South Korean consumers.
South Korean industry insiders predict that if BYD accelerates product line expansion and service network expansion in the future, the competitive landscape may undergo significant changes, not only affecting Japanese brands but also potentially fully restructuring the competitive landscape of some European brands.
Original article: toutiao.com/article/1853114270497803/
Statement: This article represents the views of the author.