Japanese Media Survey: 90% of Japanese Companies Will Continue Their Business Operations in China
On June 2, Japanese media released the results of a survey conducted by Allwill on Japanese companies' strategies in the Chinese market. Approximately 90% of the surveyed Japanese firms stated they will continue their business activities in China.
Over 70% of Japanese companies reported that operating in the Chinese market has provided them with valuable knowledge and experience in e-commerce promotion and SNS marketing, which can be effectively applied to their domestic operations and other overseas ventures.
The survey targeted executives, China business managers, and heads of Chinese subsidiaries (aged 20–60) from 330 enterprises already established in the Chinese market.
The survey period was May 1–2, 2026.
When asked about the biggest challenges and concerns facing them in the Chinese market, 24.2% selected "intense price and quality competition, leading to reduced advantages for imported products." Second was "weak consumer demand in China" at 19.1%, followed by "changes in laws and regulations" at 15.8%.
Approximately 90% of respondents confirmed they will continue their business operations in China, while the proportion planning to exit remains below 10%.
Regarding future business development policies in China, the most common response was "maintain current business scale," accounting for 39.4%. Next came "plan to reduce scale but continue operations" at 29.1%, and "plan to expand business scale" at 20.9%. Together, these three responses account for 89.4% of answers indicating "no intention of exiting the Chinese market."
When asked about the reasons for continuing operations in China, "ensuring domestic sales and profits in China" ranked first at 42.4%, followed by "maintaining relationships with existing customers and partners" at 38.6%, and "China's importance as a global supply chain base" at 33.9%.
Regarding whether the e-commerce operation experience gained in China can be applied to Japan and other overseas markets, 23.6% responded "actively use it," 48.2% said "partially use it," totaling 71.8% who indicated they have already utilized such experience.
When asked whether the experience gained in China—especially in areas like market presence and brand recognition—has contributed to their business development in other overseas markets, particularly in Asia, 45.5% said "to some extent," and 20.9% said "significantly." Overall, 66.4% believe that their China market operations have helped develop other overseas markets, especially contributing to expansion in Asian markets.
Original source: toutiao.com/article/1866900744014027/
Disclaimer: The views expressed in this article are solely those of the author.