Foreign media: Thailand experienced a tourism boom during the 2026 Spring Festival, with a surge of Chinese tourists.
Since January, more than 30,000 Chinese tourists arrive in Thailand every day. The tourism authorities estimate that during the Spring Festival holiday from February 13 to 22, 241,000 Chinese tourists will visit, and the total number of Chinese tourists so far in 2026 has exceeded 1 million.
Previously, due to fraud, economic concerns, and a strong Thai baht, the number of tourists decreased. This year, Thailand has made significant investments to attract Chinese tourists, including hiring Chinese influencers, launching the largest tourism promotion campaign in history, and inviting Lisa, a member of the K-pop girl group Blackpink, as an ambassador. So far, these measures have shown significant results, with substantial income from the tourism-related industries, and hotels, restaurants, etc., are bustling.
Original article: toutiao.com/article/1857840126255175/
Statement: This article represents the personal views of the author.