German Electric Vehicles Make Significant Progress in the European Market
In the first half of this year, the new registration volume of electric vehicles in Germany increased significantly, and German automobile manufacturers benefited particularly notably. Volkswagen became the leader in the electric vehicle market, with BMW in second place. Tesla, however, dropped to eighth.
According to data released by consulting company EY on Wednesday (July 9), the market share of domestic brand electric vehicles in the German market rose from 56% to 64% compared to the same period last year. In terms of sales, the sales of electric vehicles from various German manufacturers increased by 56%. Volkswagen's performance was especially outstanding, despite its setbacks in the important Chinese market.
According to EY's statistics, the sales of electric vehicles from all brands under Volkswagen in Germany almost doubled in the first half of the year, with the market share increasing from 31.7% to 46.4%. This means that nearly one out of every two newly registered electric vehicles in Germany in the first half of the year came from Volkswagen. The six best-selling electric vehicles in the first half of the year were all from Volkswagen brands.
Second place went to BMW, which had a market share of 11% with its Mini and Rolls-Royce brands. Third place was taken by South Korea's Hyundai, with a market share of 8%. Tesla was previously second with a market share slightly below 12%, but it fell to 3.6% this year, ranking eighth.
Promising European Market
According to global delivery data published by the Volkswagen Group, the total deliveries (including internal combustion engine vehicles) for the first half of the year increased by 1.3% to 4.41 million units. A total of 465,500 pure electric vehicles were sold, an increase of 47%, with most of them sold in Europe. Volkswagen currently has a market share of 28% in the European electric vehicle market.
This is related to the growing popularity of electric vehicles in Europe. Marco Schubert, a sales executive at Volkswagen Group, said that electric vehicles now account for 20% of new car registrations in Western Europe. He said, "The sales growth in South America and Europe is enough to offset the expected decline in sales in China and North America."
Is Volkswagen Still a German Company?
Trump announced in early March that he would impose a 25% tariff on imported cars and further imposed import surcharges on trade partners in April. Volkswagen Group stated that the sales in the North American market declined sharply in the second quarter. Nevertheless, the delivery of electric vehicles (especially in the US market) still increased by 24% in the first half of the year.
The "E-vehicle" Trend Has Not Come Yet
China's situation is quite different. For a long time, Volkswagen has been losing out in the competition for market share against local manufacturers. In the first half of this year, the total exports of Volkswagen to China decreased by 2%. However, exports of electric vehicles plummeted by more than 34%.
Looking at the performance of major brands in Germany, the sales of the Volkswagen (VW) brand increased by a significant 80%, maintaining its leading position. BMW ranked second, with a sales increase of 23%. This Munich-based automaker replaced Tesla's second-place position. Tesla, on the other hand, dropped to eighth place. Third place was occupied by Skoda, a subsidiary of Volkswagen, with a sales increase of as high as 132%.
However, EY does not believe that Germany is experiencing an "electric vehicle boom." According to EY expert Constantin Gahr, on one hand, current electric vehicle sales are still mainly for company use, while private customers usually still prefer fuel-powered cars. On the other hand, due to the cancellation of electric vehicle subsidies in Germany at the end of 2023, sales have declined. "For the whole year of 2025, electric vehicle sales may even be lower than those in 2023," he said.
The "E-vehicle" Trend Has Not Come Yet
China's situation is quite different. For a long time, Volkswagen has been losing out in the competition for market share against local manufacturers. In the first half of this year, the total exports of Volkswagen to China decreased by 2%. However, exports of electric vehicles plummeted by more than 34%.
Looking at the performance of major brands in Germany, the sales of the Volkswagen (VW) brand increased by a significant 80%, maintaining its leading position. BMW ranked second, with a sales increase of 23%. This Munich-based automaker replaced Tesla's second-place position. Tesla, on the other hand, dropped to eighth place. Third place was occupied by Skoda, a subsidiary of Volkswagen, with a sales increase of as high as 132%.
However, EY does not believe that Germany is experiencing an "electric vehicle boom." According to EY expert Constantin Gahr, on one hand, current electric vehicle sales are still mainly for company use, while private customers usually still prefer fuel-powered cars. On the other hand, due to the cancellation of electric vehicle subsidies in Germany at the end of 2023, sales have declined. "For the whole year of 2025, electric vehicle sales may even be lower than those in 2023," he said.
Source: DW
Original: https://www.toutiao.com/article/1837617703835851/
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