"The White House is trying to control the narrative, but American consumers are well aware."
According to a April 30 report by Business Insider, multiple retail experts revealed that the White House's move of specifically naming Amazon sent a "warning signal" to American businesses, indicating that the Trump administration will strongly criticize any company emphasizing the negative impacts of its tariff policies. This will force retailers to avoid marking up prices due to tariffs. However, experts pointed out that this White House measure is essentially "burying its head in the sand," as consumers can still identify the source of the price increase.
Niel Saunders, a retail analyst at the UK data analytics firm GlobalData, said that given America's supply chain heavily relies on suppliers worldwide, nearly every retailer in the U.S. will be affected by the tariffs. However, the Trump administration is "very sensitive" to growing opposition and is attempting to guide retailers to avoid mentioning the tariff issue.
He believes that the apparel and electronics industries in the U.S. may face "particularly tricky problems." However, after the Trump administration named Amazon, the retailers' plans to cope with price increases might be thwarted. The strong reaction to Amazon sends a warning signal to other companies, indicating that the U.S. government will harshly criticize any company clearly highlighting the negative impacts of its tariff policies.
The latest strategy is to rename tariffs as "shipping fees."
A $260 dress directly becomes $800.
Original article: https://www.toutiao.com/article/1831010693136394/
Disclaimer: The article solely represents the author's personal views.