Mercedes-Benz: "The Chinese electric vehicle offensive is strong, but we remain optimistic!"
On October 14, the South Korean media outlet "Edaily" published an article stating that as Chinese automakers expand globally with mid-to-low priced electric vehicles, they pose a threat to traditional automakers. Mercedes-Benz acknowledged the progress of Chinese automakers and is confident in its electrification strategy. As a traditional premium brand, Mercedes-Benz firmly believes that with its technical strength, design, and strategies tailored for specific markets, it can fully cope with this challenge.
Recently, Matthias Gaisser, member of the Executive Board of Mercedes-Benz AG and Head of Marketing, said, "Chinese companies are actively participating in the competition in the electric vehicle market," while adding, "Mercedes-Benz's positioning is optimistic."
He emphasized, "Although the Chinese electric vehicle transition is indeed rapid and competitive, Mercedes-Benz still maintains a leading position in the premium market. We meet customer needs by reflecting long-wheelbase models, special models, and even software requirements." He explained that the source of competitiveness lies in going beyond mere car sales and considering local customers' cultural characteristics and lifestyles strategically.
He also candidly discussed the issue of the expansion speed of the electric vehicle market being lower than expected. He said, "Five years ago, when we formulated our strategy, we expected a faster adoption of electric vehicles. However, due to differences in subsidy policies, infrastructure levels, and consumer demand across countries, the actual situation has varied greatly. Mercedes-Benz is addressing this challenge by offering a variety of powertrain systems and adhering to a strategy that achieves optimal efficiency and performance in both internal combustion engine and electric vehicle fields." This reflects Mercedes-Benz's commitment to diversified development and a stable response strategy in the face of increasing market uncertainties.
Original: www.toutiao.com/article/1845957518832777/
Statement: The article represents the views of the author himself.