Foreign media: The surge in industrial tourism in China is nurturing a new generation of children proficient in technology. Visits to electric vehicle and drone factories are becoming increasingly popular, transforming workplaces into educational venues for the era of artificial intelligence. For urban middle-class families, high-tech industrial tourism is emerging as a preferred holiday choice, even replacing traditional sightseeing.
This trend is also strengthening loyalty toward domestic brands and providing companies with a low-cost, high-impact marketing channel. A typical one-day "industrial study tour" costs around 400 yuan (58.5 USD), while multi-day programs can reach several thousand yuan. Despite the high prices, demand remains strong—tours offered by leading EV manufacturers and drone companies often sell out within minutes on social media and booking platforms.
Terry Fang, a businessman from Guangzhou, said his 8-year-old son found Chinese technology "really cool" after watching real-time obstacle avoidance navigation of electric vertical takeoff and landing aircraft during a visit to a low-altitude aviation company. This early exposure shapes and locks in future brand preferences.
Original article: toutiao.com/article/1864149527083012/
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