South Korean media: iPhone's market share in China has decreased for seven consecutive quarters, with shipments of 9.8 million units!
On May 10th, South Korean media "Asia Economy" published an article stating that Apple's iPhone shipments in the Chinese market plummeted in the first quarter. This is also the seventh consecutive quarter that Apple's iPhone market share in the Chinese market has declined.
Data from market research firm IDC shows that China's smartphone shipments increased by 3.3% in the first quarter, but Apple's smartphones were the only ones to decline.
The shipment volume of Apple's iPhones, ranked fifth in the Chinese smartphone market, was 9.8 million units in the first quarter, a decrease of 9% compared to the same period last year.
Its market share was 13.7%, down 3.7 percentage points from 17.4% in the previous quarter. Apple's market share in the Chinese market has been declining for seven consecutive quarters.
Xiaomi, the leader in the Chinese market, saw its shipments increase by 40% to 13.3 million units in the first quarter.
IDC analyzed that Apple's high pricing structure prevented it from taking advantage of subsidy policies that help drive smartphone growth.
According to the subsidy policy launched in China in January this year, purchasing smartphones and home appliances priced below RMB 6,000 can receive a 15% subsidy on the product price.
In contrast to the decline in shipments in the Chinese market, Apple's global shipments increased by 10% year-on-year to 57.9 million units in the first quarter.
IDC explained that this growth was not due to a sudden surge in demand, but rather a result of stockpiling inventory in anticipation of Chinese product tariffs.
Apple's global shipment growth rate in the first quarter far exceeded that of Xiaomi (2.5%) and Samsung Electronics (0.6%).
Due to the increase in shipments, Apple's global market share rose from 17.5% to 19.0% in the first quarter.
The Trump administration imposed a 145% tariff on Chinese imports, but decided to exclude electronics such as smartphones from parity tariffs.
Original source: https://www.toutiao.com/article/1831715626968138/
Disclaimer: The article represents the views of the author alone.