[Text/Observer Network Zhou Shengming Editing/ Gao Shen] General Motors announced on April 3 that its retail sales in the Chinese market exceeded 442,000 units in the first quarter of this year, achieving a year-on-year increase and marking the third consecutive quarter of sequential growth in market share.

In particular, General Motors' new energy vehicle business has shown significant growth.

Data shows that the sales volume of new energy vehicles from all brands under General Motors, including battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), increased by 53.2% year-over-year in the first quarter.

General Motors said it plans to increase extended-range electric vehicles (EREVs) in China and offer at least one new energy product option for every locally launched model this year.

As the mainstay models sold in China, the Buick GL8 family achieved total sales of nearly 24,000 units in the first quarter. General Motors said that the all-new Buick GL8 Landau will be launched in the second quarter, further enhancing the MPV lineup of Buick. Additionally, the plug-in hybrid version of the Buick GL8 Landau will further expand the brand's presence in the new energy sector.

Notably, the Buick brand announced on February 28 that it would adopt the pricing model of new energy vehicle brands, with all models adopting "fixed pricing."

Under this strategy, the starting price of the Buick Regal, a B-segment car, is only 106,900 yuan, while the Buick Excelle starts at just 159,900 yuan. The SUV models under Buick, such as the Encore S and Encore Plus, also introduced "fixed pricing."

Under this stimulation, the Buick Excelle and the Buick Encore Plus achieved strong market demand, with respective year-over-year sales growth of doubling and more than tripling.

SAIC-GM Wuling is also an important pillar of General Motors' sales in China. It is reported that the four-door version of the Wuling Hongguang MINI EV launched in the first quarter performed excellently, accounting for more than half of the total delivery volume of nearly 87,000 units in this series.

In the high-end import business, General Motors' high-end import vehicle platform, The Durant Guild, has already started deliveries of the Chevrolet Tahoe in March and simultaneously activated the first batch of experience centers nationwide. According to General Motors' plan, in the import vehicle business, it will expand multi-level sales networks in China, providing one-stop services from consultation and selection to new vehicle delivery and after-sales maintenance.

Steve Hill, Senior Vice President of General Motors and President of General Motors China, said: "The strong performance in the first quarter lays a solid foundation for our sustainable and profitable growth by 2025. We will continue to enhance product competitiveness, create excellent customer experiences, actively explore new growth opportunities in China, and build momentum for development."

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Original source: https://www.toutiao.com/article/7490126807895638582/

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