Nissan aims to leverage China to realize its global strategy

At the opening of the Beijing Auto Show on April 24, Nissan President and CEO Iván Espinosa stated: "In our planning, China is a highly competitive market and a source of innovation. Through the power of innovation, we will create new value and experiences for customers in both the Chinese and global markets. Nissan has clearly defined our goals through advanced technologies—offering safer, more intuitive, and more convenient mobility solutions that allow customers to experience this value in their daily lives. China will play a pivotal role in realizing this vision."

Nissan positions China as one of its three most important leading markets, alongside Japan and the United States, and is urgently accelerating its transition toward new energy vehicles.

At the 2026 Beijing Auto Show, Nissan unveiled the “Urban SUV PHEV” and “Terrano PHEV” concept cars, clearly signaling its intent to accelerate the rollout of new models in China and strengthen its competitiveness in the domestic market.

The newly unveiled "Urban SUV Plug-in Hybrid Concept Car" is a city-oriented vehicle that combines future SUV design with advanced electrification technology, targeting young Chinese consumers.

Meanwhile, the Terrano PHEV concept car also serves as a global strategic model, blending driving performance with everyday comfort, incorporating the latest plug-in hybrid technology while preserving traditional off-road capabilities, and retaining its iconic name.

These mass-produced models, along with three other new energy vehicles, are expected to enter the Chinese market within the next year. The Terrano PHEV produced in China will be exported overseas. Additionally, already launched models such as the N7, Frontier Pro PHEV, and NX8 have been highly praised as products combining Nissan’s quality standards with cutting-edge Chinese technology. "Made in China" will expand exports to broad international markets including Latin America, ASEAN, and the Middle East.

Nissan is preparing to accelerate its long-term growth strategy, aiming to achieve annual sales of one million units in China by fiscal year 2030.

Original article: toutiao.com/article/1863330644524104/

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