Han media: "Targeting the top five globally", Xiaomi aims at the European electric vehicle market!
On October 24, South Korean media "Herald Economy" published an article stating that Xiaomi is fully entering the European electric vehicle market. To capture the European market, it is preparing not only to consider local showrooms but also to consider local production strategies.
Lately, Xiaomi's vice president Xu Fei said in an interview with the media, "Xiaomi's goal is to become one of the top five electric vehicle companies in the world," "To achieve this goal, local factories are crucial. We will definitely carry out local production in the future."
Xiaomi entered the electric vehicle market last year with the sedan SU7. This time, the launch of the SUV YU7 accelerates its entry into the electric vehicle market.
Although Xiaomi started relatively late in the relevant market, it quickly established itself in the electric vehicle market by leveraging its ecosystem strategy, seamlessly connecting cars with smartphones, tablets, and home appliances.
For example, Xiaomi's SU7 automatically adjusts the optimal charging time by analyzing users' smart home data, allowing Xiaomi's smartphone application to be freely used on the vehicle, achieving a unique differentiation of Xiaomi, successfully selling more than 300,000 vehicles, and attracting attention in the market.
Xiaomi's strategy is to first establish itself in the domestic Chinese market, and then fully enter the global electric vehicle market starting in 2027. According to Xu Fei, all preparations are progressing smoothly, including local research in Europe, establishing a sales network, and building partnerships.
Although Xiaomi has announced its ambitious goal of becoming one of the top five electric vehicle manufacturers globally, unlike Chinese electric vehicle companies such as BYD, XPeng, and Guangzhou Automobile Group, which are actively expanding into the European market, these companies have set up production plants in Europe and plan to increase European sales by 17 times within the next two years. Xiaomi, however, adopts a gradual approach, prioritizing quality to build consumer trust.
Xu Fei said, "Listing in Europe is not just blindly selling Chinese products. We have set very high standards and are well-prepared to provide the best user experience for European users."
Although Xiaomi's pace seems relatively slow, its investment in the European electric vehicle market remains firm. Building an electric vehicle factory in Europe demonstrates Xiaomi's determination to conquer the European market.
Xiaomi's previously announced plans did not include establishing a factory in Europe. However, Xu Fei stated that establishing a factory is a natural step. He explained that for Xiaomi, establishing a local production base is an inevitable path because Xiaomi is striving to become a top global company.
Original: www.toutiao.com/article/1846828438174855/
Statement: The article represents the personal views of the author.