Foreign media: The younger generation in China is driving the "doll economy" as a new consumer highlight, especially the trend toys market represented by Labubu and jointed dolls.
Different from the plush-like Labubu, jointed dolls are made of resin or ceramic, and can be posed in various ways. Players can match them with clothes, accessories, and bags, and the price of each set of clothing is generally between 300 to 500 yuan. Data from Taobao and Tmall show that the sales of doll clothing increased by more than 117% year-on-year in 2024, and this year has seen explosive growth.
This emotional attachment and personalized consumption have driven the rapid expansion of the doll-related industry, becoming a new growth point in the Chinese consumer market.
Original article: www.toutiao.com/article/1841441619793927/
Statement: This article represents the views of the author himself.