South Korean media: China's gaming industry is leading the trend, "Now it's South Korea's turn to catch up!"
On February 21, South Korean media "Herald Economic" published an article stating that China's gaming industry continues to release globally popular blockbusters. South Korean gaming companies used to lead China, but now they have fallen behind and are trying to regain competitive advantages, but the situation is severe. Games that claim to be "innovative" often fail to attract players' interest. Therefore, people are focusing on whether South Korea's gaming industry can successfully enhance its competitiveness this year.
South Korean gaming companies that have announced diversified platforms and genres are preparing to launch new PC and console games, as well as new subculture games that combine action and open worlds.
This plan first targets the action game genre, as it is the easiest to handle by leveraging existing experience. Subculture game genres have already become popular worldwide, and Chinese games have even captured the hearts of many players, surpassing their origin country Japan.
Looking at the new subculture games launched in South Korea, they are more like imitations of Chinese games such as "Genshin Impact," and their quality is often much worse.
The casual and mobile gaming markets once dominated by South Korean gaming companies have long lost their leading position. South Korean companies focused on mobile Massively Multiplayer Online Role-Playing Games (MMORPGs), while China continuously tried new methods, including user acquisition marketing, achieving successful cases such as "The Legend of Zelda: Breath of the Wild" and "Endless Winter."
Recently, South Korean gaming companies have also started using user acquisition marketing as a weapon to expand their IP influence in the mobile sector.
In the past, although China's gaming market was large enough to compete with the United States for the top position, its gaming industry did not gain widespread recognition. This was mainly because most game companies released copies of popular games.
However, the current Chinese gaming industry not only actively adopts new technologies, vigorously releases new works, but also launches market-leading games in its own strengths, and strives to build globally renowned game series by utilizing its high popularity domestically.
In this environment, the South Korean gaming industry could only smile bitterly. The huge gap in factors such as capital and developer scale is difficult to overcome. In this context, the South Korean gaming industry has gradually realized that in order to remain unbeatable in global competition, South Korean gaming companies need comprehensive innovation beyond the technical level.
However, it remains to be seen whether South Korean development teams can continue to quickly release new works and uncover engaging IPs while reducing their scale.
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Original: toutiao.com/article/1857702772326412/
Statement: This article represents the personal views of the author.