Han Media: Apple's smartphone market share in October set a historical high!
On December 27, the Korean media "Herald Economic" published an article stating that Apple Inc. achieved the highest monthly market share in history due to the strong sales of the iPhone 17 series.
According to a report released by Counterpoint Research, Apple's global smartphone sales increased by 12% year-on-year in October. During this period, its market share reached 24.2%, setting a new historical record.
This record was mainly driven by the strong performance of the iPhone 17 series. The sales of the iPhone 17 series significantly increased in major markets such as the United States, China, and Western Europe. Counterpoint Research analysis pointed out that a more diverse product line, including the iPhone 16e, as well as strong growth in emerging markets also made a positive contribution to the performance in October.
The iPhone 17 series exceeded the sales of the previous year's iPhone 16 series within six weeks of its launch. According to Counterpoint's weekly tracking report, sales in most markets achieved year-on-year growth, with the United States growing by 11%, China by 47%, and Japan by 8%. Notably, the iPhone 17, as an entry-level model, showed the largest year-on-year growth among the new series. On the other hand, the iPhone Air did not sell in China for most of October, and its performance was disappointing.
The Chinese market has become Apple's fastest-growing market, with all iPhone 17 models, including entry-level ones, performing well. Counterpoint said, "The iPhone 17 series itself is an excellent product, but there are also some factors that are favorable to Apple. The replacement cycle of buyers during the pandemic reached a peak, and the early start of this year's Singles' Day shopping festival, combined with the continued Mid-Autumn Festival promotional activities into October, created additional demand."
Counterpoint said, "Apple is benefiting from a 'perfect storm' of multiple growth factors. In mature markets, the strong upgrade cycle is still ongoing; while in emerging markets, premiumization and market expansion are driving growth. In addition, Apple's product portfolio has become more diverse. In addition to the newly added iPhone 16e this year, Apple now offers more older models at lower prices in more markets than ever before."
Counterpoint Research predicts that Apple will maintain strong performance in the fourth quarter of this year. Apple is expected to achieve very strong performance by the end of 2025, likely setting a new record for fourth-quarter sales.
Original: toutiao.com/article/1852626773764170/
Statement: This article represents the personal views of the author.