The Irish Data Protection Commission announced on Tuesday that it has launched an investigation into the Chinese online retailer Shein, focusing on whether the company transfers personal data of European users to China and whether its European, Middle Eastern, and African headquarters in Dublin complies with the EU's General Data Protection Regulation (GDPR). Under GDPR, personal data transferred to countries outside the EU must receive a level of protection equivalent to that within the EU. The Irish regulator stated that recent regulatory actions targeting data transfers from China and complaints received by other European supervisory authorities have made this issue a priority area for scrutiny. This investigation marks the first formal probe by a major EU privacy regulator against Shein since it established its regional headquarters in Dublin in 2023.
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Original article: toutiao.com/article/1864416170863689/
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