Huawei Empowers the Rise of China's Electric Vehicles: Audi and BMW Compete for Cooperation
South Korean media: "Chinese electric vehicle powerhouse Huawei", Audi and BMW are also vying for cooperation!
On April 5, South Korean media "Asia Economy" published an article stating that as Chinese technology company Huawei becomes a strong player in the electric vehicle market, German car companies are cooperating with Huawei in areas such as autonomous driving and connected vehicles. Recently, due to local Chinese automobile enterprises launching offensives with intelligent electric vehicle technologies, the status of foreign cars in China has gradually decreased.
Recently, German automaker BMW announced plans to launch digital software and hardware services based on Huawei's proprietary operating system "HarmonyOS" ecosystem through collaboration with Huawei.
HarmonyOS is an independently developed open-source operating system by Huawei, suitable for various devices and scenarios such as smartphones, tablets, wearable devices, and vehicles. Previously, it supported applications based on Android, but last year it released a completely independent "HarmonyOS Next", discontinuing support for Android applications.
BMW will cooperate with Huawei this year to launch a "digital key" based on HarmonyOS Next. This will allow owners to unlock or start their vehicles using Huawei phones.
Additionally, new models launched by BMW next year will also feature Huawei's self-developed in-car connectivity system "HiCar" solution. Hi stands for "Huawei Inside", meaning Huawei technology has been applied.
BMW stated, "In the Chinese market, approximately one quarter of users of BMW's smart application 'My BMW' use Huawei phones. We expect that when BMW products connect to Huawei's HarmonyOS, it will provide better experiences for Huawei smartphone users."
In fact, the reason behind BMW's partnership with Huawei lies in the sluggishness of its business in China. China is BMW's largest market, but sales have remained sluggish in recent years. Last year, BMW's sales in China fell by 13.4%. This represents the largest decline among Germany's three major automakers, BMW, Mercedes-Benz, and Audi. BMW plans to introduce more new models in China and deepen partnerships with local enterprises to enhance market competitiveness.
Meanwhile, although Huawei does not directly manufacture vehicles, it has recently become a powerful force in China's electric vehicle market through intelligent technology. This is a way for Huawei to provide self-developed intelligent driving and intelligent cabin solutions such as "HiCar" to automotive manufacturers.
Huawei also collaborates with whole vehicle enterprises through its technical ecosystem alliance based on its intelligent vehicle technology, "HarmonyOS Intelligent Mobility". HarmonyOS Intelligent Mobility is a method where Huawei directly handles vehicle design, engineering, technical solutions, and sales, while auto manufacturers produce electric vehicles according to Huawei's requirements. In January, Huawei's HarmonyOS Intelligent Mobility electric vehicle sales ranked first among China's new electric vehicle brands.
Recently, following domestic Chinese vehicle manufacturers such as Dongfeng Motor, GAC, and SAIC, foreign vehicle manufacturers such as Audi and BMW have also joined forces with Huawei. The joint venture of Audi in China, FAW Audi, also announced collaboration with Huawei last year and plans to launch new models equipped with Huawei's intelligent driving system this year.
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Original article: https://www.toutiao.com/article/1828561353662464/
Disclaimer: This article solely represents the views of the author.
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