South Korean media: BYD becomes the world's second-largest in markets outside China!

On April 9, South Korea's daily newspaper Business Korea published an article stating that despite weak performance in the North American market this January, EV deliveries outside China still grew due to strong expansion in Europe and Asia.

Market research firm SNE Research reported that global new EV deliveries outside China increased by 21.2% year-on-year in January, reaching 572,000 units.

The statistics include not only pure electric vehicles but also plug-in hybrid electric vehicles.

In markets outside China, growth in Europe was counterbalanced by a slowdown in North America, creating a stark contrast across regions.

The European market continued its 19.5% growth momentum, maintaining a stable overall trend.

SNE Research pointed out that although there have been discussions about subsidy reductions or policy adjustments, the full-scale launch of new EV supply and ongoing stringent carbon emission regulations have kept the overall trend firmly aligned with the transition toward electrification.

Conversely, the North American market saw a decline of 30.2%. Analysis suggests that as consumer preferences in North America shifted toward internal combustion engine and hybrid vehicles, coupled with the expiration of EV tax incentives, demand has rapidly slowed down.

Meanwhile, the Asian market outside China recorded year-on-year growth, though policy focus has shifted from expanding subsidies to incentive measures centered on local production and supply chain integration.

Looking at the group rankings, Volkswagen Group rose by 8.1% to 88,000 units, maintaining its top position.

Second place went to Chinese automaker BYD, which delivered 67,000 units with an impressive growth rate of 118.6%. It achieved three-digit growth rates of 124.8% in Asia and 126.6% in Europe, demonstrating rapid expansion in non-Chinese markets.

Third place was taken by Tesla from the United States, with sales of 53,000 units, up 8.4% year-on-year.

Hyundai Motor Group achieved sales of 38,000 units, growing by 4.9%, continuing its upward trend; however, due to BYD’s rise, it dropped one spot compared to its third-place ranking in the same month last year.

SNE Research stated: “Although short-term volatility exists in markets outside China, different regional growth paths are emerging. Product mix tailored to local characteristics, pricing strategies, and operational efficiency in production bases have become core variables determining market performance.”

Original source: toutiao.com/article/1861978785273994/

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