French media: Artificial intelligence is everywhere in China
Saturday's report on China, only a few articles published on the website of the economic newspaper Le Monde, among which an article written by Gonzague de Piracy, Chief Omnichannel and Data Officer of LVMH, pointed out, "My previous experiences in China made me think I knew it well. But in 2026, I was shocked to find that artificial intelligence is everywhere."
This executive summarized the lessons learned for luxury brands - society and the economy in China are adapting to the popularization of artificial intelligence.
The article began by stating: I lived in China from 1997 to 1998 and again from 2009 to 2012. I thought I knew China well. But in January 2026, I was shocked to find that artificial intelligence is almost everywhere, whether in universities, research institutions, or companies and startups. People use the same vocabulary when talking about it: application cases, reliability, deployment, and widespread applications. Artificial intelligence is no longer just a technology in experiments, but has become part of daily life, and a new competition has already begun.
The executive said he was in Beijing, where he had a conversation with the Chief Technology Officer of Moonshot AI (Kimi). At that time, the company had just released a new model a few days ago. The core issue of the discussion was: how to keep artificial intelligence systems stable and consistent during long-term operation, and how to follow the set goals even as the scale continues to expand. In other words, which tasks can truly be entrusted to artificial intelligence assistants, and which still require human judgment.
American restrictions are driving innovation
At the same time, U.S. export restrictions on advanced chips have made it more difficult for Chinese companies to obtain the most advanced NVIDIA chips. This restriction has forced Chinese companies to focus more on efficiency: completing more tasks with less computing power, making systems simpler and easier to deploy.
In fact, the constraints faced by artificial intelligence are not only technological issues. Energy consumption, infrastructure, and capital costs will all affect future development directions. Efficiency is becoming as important as performance.
But the more important issue remains the human one: when machines become increasingly powerful, who should bear the responsibility? As automation expands, how can humans maintain the significance of judgment and decision-making?
For luxury brands, this is both a challenge and an opportunity. Because the true value of luxury has never been in standardization, but in details, relationships, and creativity.
If used properly, artificial intelligence may not replace these values, but rather help protect and amplify them.
Source: rfi
Original: toutiao.com/article/1859047374642188/
Statement: This article represents the personal views of the author.