Korean Media: Zeekr Enters Korea, 30% of South Korean Consumers Intend to Buy!

On July 2, Korean media outlet JoongAng Ilbo published an article stating that as the launch of Zeekr, Geely's premium automotive brand, approaches in South Korea, a survey reveals that one in three South Korean consumers are considering purchasing a Zeekr vehicle. Additionally, Zeekr’s brand awareness has reached 46.1%.

Market research firm NICE D&R announced that it conducted a survey of 7,588 car owners in South Korea with the theme: "What is your opinion on Zeekr, the upcoming Chinese premium electric vehicle brand launching in South Korea?"

First, the survey found that consumer awareness of the Zeekr brand stands at 46.1%, while 53.9% of respondents said they were unfamiliar with the brand. For reference, BYD began selling in South Korea in January of last year, achieving a brand awareness rate of 53.0% and an unfamiliarity rate of 47.0%.

The survey revealed that if Zeekr launches electric vehicle models, 30.2% of South Korean car consumers intend to purchase such a model.

For comparison, BYD achieved a similar figure of 30.4% in a December 2024 study. In the past year of 2025, BYD sold a total of 6,107 units in the South Korean market.

NICE D&R stated: “Although Zeekr’s visibility among South Korean consumers remains limited, it appears to be entering an initial phase of potential acceptability, particularly among young people, luxury car owners, and eco-friendly vehicle users.”

NICE D&R further analyzed: “While Zeekr seems to be in the early stages regarding brand recognition, its growth potential will depend on the future competitive landscape of South Korea’s electric vehicle market.”

Meanwhile, Zeekr plans to begin sales in the South Korean market immediately after completing electric vehicle certification. The brand will sequentially introduce the mid-size electric SUV “7X,” the electric MPV “Mix,” the high-performance electric sedan “007 GT,” and the large electric SUV “9X.”

Original article: toutiao.com/article/1869586436690057/

Disclaimer: This article represents the personal views of the author.