Russian media: The end of an era, the helplessness of the Japanese in China!
Mitsubishi Motors closes its engine factory in China after 27 years of operations.
On July 23, Russian media such as "Auto News" published articles.
Mitsubishi Motors officially ceased the operations of the Shenyang Aerospace Mitsubishi Engine Manufacturing Plant (SAME) in China and terminated the joint venture.
Russia may no longer be able to buy cheap engines.
This decision is part of a broader strategy for Japanese automakers to reassess their strategies against the backdrop of rapid changes in China's automotive industry.
The SAME factory was established in 1997 and started production in 1998.
For nearly three decades, it became a key supplier of engines for Mitsubishi Motors and many Chinese brands.
However, with China's rapid transition towards electrification and localization, interest in traditional engines is declining.
Mitsubishi, like many other global brands, has faced intense competition from local manufacturers, especially in the electric vehicle sector.
It has become difficult for Mitsubishi to maintain profitability in its engine business in China, and thus it had no choice but to close its factory in China.
Over the past 27 years, the plant produced millions of engines, but now it has become a victim of the "electric revolution" - China is actively shifting towards electric vehicles.
This move is part of Mitsubishi's global restructuring under the leadership of President Kazuo Kanemoto.
The company is gradually reducing its traditional businesses and focusing on electric vehicles and hybrid vehicles.
In China, Mitsubishi will continue to do business through other joint ventures, but will no longer produce internal combustion engines.
Goodbye, Mitsubishi!
Original article: https://www.toutiao.com/article/1838391690967048/
Statement: The article represents the views of the author.