On August 5, the main content of the Tea and Coffee Daily includes:
183 Brazilian coffee companies approved for exports to China
On August 5, Global Times reported that on August 2 local time, the Chinese Embassy in Brazil posted on social media platform X that China has newly approved 183 Brazilian coffee companies to export goods to China, effective from July 30, 2025, with a validity period of five years.
Minister of Agriculture of Brazil, Fava, shared this message. Reuters reported on August 3 that this is a positive news for local exporters.
The Brazilian media G1 reported that the Chinese measures will benefit Brazilian coffee exporters affected by a 50% tariff from the United States. On July 30, President Trump signed an executive order, which would impose a 40% tariff on Brazilian products exported to the US from August 6, raising the tariff rate for most Brazilian exports to the US to 50%, although nearly 700 items are exempted, including major exports such as aircraft, nuts, and orange juice, but coffee is not included in the exemptions.
Imports of coffee from Brazil account for about one-third of the annual 25 million bags of coffee consumed in the United States. Eduardo Elron, technical director of the Brazilian Coffee Exporters Association, said that the current situation is worrying, as both society and the economy will be affected by the tariffs, because the US is the world's largest coffee consumer and mainly purchases goods from Brazil.
Elron added that the US cannot obtain such a large quantity of coffee on the market in the short term, and Brazil cannot transfer 8 million bags of coffee to other destinations.
On X, many Brazilian netizens welcomed the Chinese approval of 183 Brazilian coffee companies exporting goods to China. One netizen wrote that China's population is more than four times that of the US, making it a more promising market. Another netizen said he had read an article about the growth of coffee consumption in Asia, "visiting coffee shops has become a fashion."
Brazilian financial media InfoMoney pointed out that although the Chinese measures are favorable, the current coffee exports from Brazil to China are still in the early stages. Data from the Brazilian Coffee Exporters Association show that in the first half of this year, Brazil exported over 3.31 million bags of coffee to the US, while exports to China were approximately 530,000 bags during the same period. Brazilian media believe that it is difficult to completely find a market equivalent to the US, but the growth potential of China's coffee consumption should not be ignored.
The "São Paulo Page" mentioned that the expansion speed of Chinese chain coffee brands exceeds that of Starbucks in the US, and per capita coffee consumption in China has increased from 16.7 cups per year in 2023 to 22.2 cups per year in 2024, and is expected to reach 30 cups this year. This still has room to grow compared to the global average of 150 cups per year.
New coffee brand Mokha secures $5 million in angel funding
On August 5, Phoenix News reported that the new coffee brand Mokha has secured $5 million in angel funding from a Singapore-based family office, taking a key step in the integration of Southeast Asian coffee and domestic herbal medicine.
A representative of Mokha Coffee stated that after six months of research and development, they have made significant breakthroughs in several coffee varieties, including Cistanche coffee, Angelica coffee, and Astragalus coffee. The company will also open at least five direct-operated stores in Lanzhou, Gansu, a major province for traditional Chinese medicine in China.
The funds raised by Mokha Coffee will be used for brand expansion and store construction. The representative stated that the company expects the number of stores to exceed 500 by the end of the year.
Piye Coffee's first store in South China quietly closes
On August 4, Beverage Report reported that the first store of Piye Coffee in South China, known as the "grandfather of Starbucks," has closed, sparking industry discussions. In the context of intensified competition and ongoing price wars in the coffee market, specialty coffee brands are facing unprecedented challenges.
Piye Coffee's first store in South China was located in Shenzhen Wangyin天地, and after nearly four years of operation, it was a landmark store for Piye Coffee in the South China market. However, due to the expiration of the lease, Piye Coffee chose to close the store, handing the location over to the new tea drink brand OT Chay.
In fact, this is not the first time that Piye Coffee has closed its doors this year. Since the beginning of this year, Piye Coffee has closed its first store in Guangzhou Tianhe City, Shenzhen Zhuoyue Hui Store, Hangzhou West Lake Store, and Beijing Guomao Mall Second Store, among others. Currently, Piye Coffee's store layout is mainly concentrated in first-tier cities and new first-tier cities, with a total of 268 stores.
The closure of Piye Coffee stores is not an isolated case in the industry. According to data from Naze Meal Eye, as of July 15, the total number of coffee stores nationwide reached 228,000, with 68,000 new stores opened in the past year, while 52,000 coffee shops have quietly closed. Behind this data lies the increasingly fierce internal competition in the coffee market.
Taking SeeSaw, a representative of specialty coffee, as an example, the brand once enjoyed great success, with 160 stores. However, in recent years, SeeSaw has been mired in store closures, layoffs, and unpaid wages, reducing the number of stores to less than 50.
Similarly, M Stand is also facing the dilemma of multiple store closures. The first store in Wuhan Wushang MALL was replaced by the popular tea brand Yulian Teahouse, and stores in Wuhan Guanggu Joy City and Guangzhou Tianhuan have also closed.
Motong Coffee's growth rate falls below 10%
On August 5, "Weilan Fu Technology" published an article, stating that when Jay Chou's "The Greatest Work" sparked a trend of mass singing on short video platforms, the spotlight of the capital market focused on a star in his business empire that was losing its shine - Star Legend Group.
According to the 2024 annual report, despite the company's total revenue increasing by 35.8% to 584 million yuan, the income from IP creation and operation business surged by 65.1%, but the sales of the core product Motong Coffee only increased by 8.7%, with sales volume remaining flat and inventory rising by 27.7% year-on-year.
As the consecutive five-year sales champion in the Chinese bulletproof beverage market, Motong Coffee's market position is under hidden crisis. Its product innovation is clearly lagging behind: the main product still relies on the traditional formula of "three golden oils + white hyssop extract", claiming to "block starch absorption and provide sustained energy", but consumers have repeatedly complained about the "oily taste" and "ineffective results", even being suspected of being a "tax on intelligence".
Moreover, the growth model of Motong Coffee has reached a ceiling. Although it set a record of 5.12 million yuan in single-day sales in the live stream of Lierbei, this explosive growth mainly depends on the traffic of celebrity anchors, rather than the competitiveness of the product itself, and Motong Coffee lacks user loyalty.
Venezuela's coffee exports surge 500%, president says will continue to expand foreign sales
According to "Blake Cross-border E-commerce" on August 5, President Maduro of Venezuela recently announced on a television program that the country's coffee exports have seen a significant increase, surging by 500%.
Maduro stated, "Coffee exports have increased fivefold, and in the coming months, the growth will reach 1000% and 2000% respectively. China, Russia, Turkey, and European countries are all purchasing Venezuelan coffee." Currently, Venezuela is vigorously promoting its agricultural product export strategy.
Maduro pointed out, "The West has lost markets due to protectionism, while we are expanding exports." He required domestic producers to use at least 20% of their products for exports and emphasized that this is the key path to achieving economic independence and breaking through.
Original: https://www.toutiao.com/article/7535071698264408627/
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