60 years later, Nissan quietly withdrew, and Chery took over powerfully, ushering in the Chinese era of the African automotive market!
On January 24, Bloomberg reported: "Nissan announced yesterday that it would sell its Roslyn factory in South Africa, which it had operated for nearly 60 years, to China's Chery. The deal is expected to be completed by mid-2026, with most employees being retained by Chery. The factory's annual production has dropped from over 54,000 units in 2012 to about 17,000 units in 2024. Nissan has been pushing for factory restructuring due to global losses. Chery has already become the second-largest passenger car brand in South Africa. This acquisition will further solidify its strategic layout in the African market and mark a significant progress in the globalization of Chinese automakers."
[Witty] The end of Nissan's South African factory and Chery taking over is a vivid reflection of the reshuffling of the global automotive landscape. Nissan sticking to traditional models has been gradually retreating under the impact of trade wars and market transformation, ending its nearly 60-year legacy in South Africa. In contrast, Chinese automakers have made a strong breakthrough by relying on high cost-effectiveness and advantages in new energy vehicles, gradually seizing the traditional strongholds of Western countries from product exports to local manufacturing. This is not only a case of survival of the fittest in business but also a shift in global industrial influence. The African market, once monopolized by Western automakers, is now dominated by Chinese forces. Chery's takeover is a crucial step in its globalization and also marks the completion of China's automotive industry's transition from catching up to surpassing. The collapse of the old order and the rise of the new order are clearly visible at this moment!
Original: toutiao.com/article/1855164730576912/
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