[Text/Observer Network Pan Youjun Editing/Gao Shen] Recently, BMW Group announced its financial report for the first quarter of 2025. In the first quarter of this year, BMW's total revenue was 33.758 billion euros (approximately 2.706 trillion RMB), a decrease of 7.8% year-on-year (adjusted for exchange rate changes, the decline was 8.7%). Among them, the revenue from the automobile business was 29.211 billion euros (approximately 2.342 trillion RMB), a decrease of 5.6% year-on-year.

In addition, BMW's pre-tax profit (EBT) for the first quarter was 3.113 billion euros (approximately 25 billion RMB), a year-on-year decrease of 25.2%; the pre-tax profit margin was 9.2%, down 2.2 percentage points from the same period last year; net profit was 2.173 billion euros (approximately 17.4 billion RMB), a year-on-year decrease of 26.4%.

BMW Group BMW

In the first quarter of this year, BMW delivered 586,100 vehicles globally, a year-on-year decrease of 1.4%. Regionally, BMW delivered 155,200 new cars in the Chinese market, a year-on-year decrease of 17.2%. In other markets, BMW's delivery volume in the European market increased by 0.3%, while it decreased by 5.6% in the U.S. market.

Regarding this, Walter Mertl, CFO of BMW Group, stated in an analyst conference call that this was mainly due to structural adjustments in demand for high-end vehicles.

However, in 2024, the sales share of BMW's electrified models reached 26.9%; among them, the sales of pure electric models were 109,500 units, an increase of 32.4% year-on-year.

According to BMW Group's plan, more than 10 new models of the BMW brand and multiple new models of the MINI brand as well as new motorcycles will be launched in the Chinese market this year, covering fuel-powered models such as the all-new long-wheelbase 5 Series and facelifted X3, as well as new energy products like the iX5 hydrogen fuel cell vehicle. In 2026 and 2027, BMW will also release more than 20 new models including "New Generation" models, covering mid-size sedans and SUVs.

Looking ahead, BMW Group maintains its 2025 financial expectations unchanged, expecting pre-tax profits to remain on par with the previous year, with an operating profit margin of 5%-7% for the automotive division.

Regarding potential impacts from U.S. tariffs, BMW expects some car tariffs to decrease from July, and the financial expectations have already taken into account all tariffs up to now. However, BMW also noted that if tariff rates are raised or implementation periods exceed expectations, actual performance may deviate from targets; additionally, bottlenecks may occur in certain parts and raw material supply chains.

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Original source: https://www.toutiao.com/article/7503851304825979432/

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