May 28, the main contents of Tea & Coffee Daily Report are as follows:
Starbucks refutes the rumor about the "ox and horse" advertising slogan mocking workers.
Tech News May 27, recently, a slogan on an advertisement board near the Starbucks logo at Baolong City in Hangzhou, Zhejiang Province has attracted attention from netizens and was accused of mocking workers. The content of the advertisement is "When oxen are tired, they sleep, when horses are tired, they sleep, when oxen and horses are tired, have a cup of coffee." Many netizens expressed: "I can joke about myself, but I don't allow others to mock me" "I'm really hurt". Some netizens said: "I don't think it's a big deal, it's quite interesting." In response, the Starbucks store stated that the advertisement was not made by Starbucks and had no authorization from Starbucks. After discovering this, they communicated with the mall management and immediately removed the advertisement. The mall staff responded that the advertisement was made by the planning colleague, and the copywriting was a popular phrase last year. After the incident, the relevant images were removed immediately, and they deeply apologized for the trouble caused to the Starbucks brand party. It is reported that Alibaba plans to participate in WinnCafe's Pre-A round financing. On May 28, according to multiple media reports, market rumors circulated that Internet giant Alibaba plans to participate in WinnCafe's Pre-A round financing. Both parties are currently discussing the specific investment amount and valuation. Information shows that WinnCafe belongs to Appverse Application Universe (Sichuan) Technology Co., Ltd., which is an AI intelligent robot coffee brand. Relying on the Internet genes and technical background of Appverse Application Universe, it is committed to integrating AI intelligent robot technology with traditional coffee-making craftsmanship. Its self-developed intelligent robots can accurately complete every step of coffee making. Previously, WinnCafe successfully obtained tens of millions of yuan in angel round financing, with the investor being a well-known risk investor in the industry. This financing was mainly used for technology research and development, business construction, and brand promotion. If Alibaba participates in the Pre-A round financing, it will help WinnCafe expand the market and increase its brand influence. However, both parties involved in this financing plan have not given any official response yet. Tea Hundred Paths opens its first global handcrafted store. On May 28, the flagship store of Tea Hundred Paths, "Tea Hundred Paths · Exploration of Sichuan", opened in Wide and Narrow Alleys Historical and Cultural Block. The flagship store is located on the 13th building of the Narrow Alley in Wide and Narrow Alleys Historical and Cultural Block, with a total area of approximately 460 square meters. The store features an outdoor courtyard and a double-story seating area, with the design theme being "seeking mountains and rivers in nature", incorporating traditional art forms such as woodcutting and Shu patterns, creating a handcrafted tea-drinking space with Chengdu cultural characteristics. Consumers can experience the fun of "lifting tiles from the roof" on the second-floor outdoor area. As the first global handcrafted store of Tea Hundred Paths, "Tea Hundred Paths · Exploration of Sichuan" also launched a new product line simultaneously. The store has two ordering areas: one is the "handcrafted kitchen", providing Sichuan-style handcrafted fresh milk tea, fruit tea, etc.; the other is the "tea and alcohol central bar", selling specially blended tea and alcohol drinks, as well as desserts like "Pomelo Dew Snowflake Ice". According to the product manager of Tea Hundred Paths, in order to convey the original vitality of Sichuan tea and flavor, Tea Hundred Paths focuses on the craftsmanship spirit of Bashu and traces the local handcrafted ingredients, and also created products such as "Drifting Snow" (Sichuan Flavor · Nine-Infused Jasmine) and "Ink Stain Clear Wind" (Sichuan-Tibet · Fuzhuang Black Tea) in the flagship store menu, hoping to showcase the true taste of Sichuan tea to tourists. In addition to various handcrafted beverages, Tea Hundred Paths also collaborated with Chengdu Tourism and Culture to launch a series of周边products, including co-branded city badges and fridge magnets, as well as the "Roof Tile Lifting" double-layer glass cups, aiming to further enhance the experience and promote culture. Ningji announces its overseas strategy, signing 15 stores in Southeast Asia and Australia. On May 28, the ready-made lemon tea brand Ningji announced its overseas strategy. Currently, 15 stores have been signed in Malaysia, Singapore, Cambodia, and Australia. According to Wang Jie, founding partner of the brand, the company plans to further expand its store layout in countries such as Singapore and Australia within this year. It is understood that Ningji has accelerated its globalization efforts in recent years. By 2025, the domestic signed store scale will break through 3000 stores, and 15 stores have already been opened in Hong Kong region in 2024. Lancang Ancient Tea Obtains a Loan of 24.3 Million Yuan from Agricultural Bank. On May 27, Lancang Ancient Tea announced a loan agreement with Agricultural Bank of China Co., Ltd. According to the agreement, the lender agrees to provide the company with a term loan of up to 24.3 million yuan, with a loan period of one year. The interest rate is determined based on the 1-year LPR on the day before the borrowing date and remains unchanged during the loan period, with monthly interest payments. The main purpose of this loan is for the company's general operating funds. The collateral involved in the loan agreement is the Pu'er tea inventory owned by Lancang Ancient Tea, including the "Time Warehouse" large cakes from 2018 and 2019, as well as the Lancang Old Bricks from 2004, with a total collateral volume of 190,000 kilograms. The company's board believes that the terms of the loan agreement are fair and reasonable, in line with the overall interests of the company and its shareholders, and will help broaden financing channels and optimize the company's liability structure. Moreover, since April 1, 2025, the company's shares have been suspended from trading on the Hong Kong Stock Exchange until the announcement of the full-year results for 2024. The board will issue further announcements in due course to remind shareholders and potential investors to pay attention to the latest developments. China Tea Marketing Association: China's tea export volume in April 2025 was 33,100 tons. On May 27, the China Tea Marketing Association released a brief report on China's tea import and export situation in April 2025. According to customs data from China, China's tea export volume in April 2025 was 33,100 tons, an increase of 2.53% year-on-year and a decrease of 5.60% month-on-month; the export value was 119 million US dollars, an increase of 1.93% year-on-year and a decrease of 1.70% month-on-month. The export price per kilogram in April was 3.58 US dollars, a decrease of 0.59% year-on-year and a decrease of 4.13% month-on-month. By the end of April 2025, China's cumulative tea export volume was 134,100 tons, an increase of 13.11% year-on-year; the cumulative export value was 459 million US dollars, an increase of 5.70% year-on-year. The average export price per kilogram from January to April was 3.49 US dollars, a decrease of 6.55% year-on-year. In terms of imports, China's tea import volume in April 2025 was 6,047 tons, an increase of 30.98% year-on-year and an increase of 9.22% month-on-month; the import value was 16.67 million US dollars, an increase of 35.58% year-on-year and a decrease of 4.20% month-on-month. The average import price per kilogram in April was 2.76 US dollars, an increase of 3.51% year-on-year and a decrease of 12.28% month-on-month. By the end of April 2025, China's cumulative tea import volume was 19,100 tons, an increase of 37.44% year-on-year; the cumulative import value was 56.39 million US dollars, an increase of 29.82% year-on-year. The average import price per kilogram from January to April was 2.96 US dollars, a decrease of 5.54% year-on-year. Kudi Coffee's Phase II roasting project officially goes into production. According to 36Kr news on May 28, Kudi Coffee's Phase II roasting project has officially started production in Dangtu, Anhui. This project uses four 600 kg Italian Brambati roasters, making it currently the largest single roasting plant in Asia. It is introduced that the Phase II roasting project is located in Zone 3 of Kudi Coffee's global supply chain base, integrating green coffee storage, distribution, roasting, packaging, and logistics. The storage warehouse has an annual processing capacity of 75,000 tons of green coffee beans and can support daily sales of 10 million cups in stores. Original article: https://www.toutiao.com/article/7509471810258354714/ Disclaimer: This article only represents the views of the author. Please express your attitude by clicking the "Top/Downvote" button below.