Overseas media reported yesterday (May 15th): "It is reported that the American coffee chain Starbucks will reportedly start the process of selling its shares in the Chinese market."
[Smart Comment]: The competitive pressure on Starbucks in the Chinese market is increasing day by day. Nowadays, it's common to see Luckin Coffee around Starbucks stores. From my observation over the past two years, the foot traffic at Luckin seems even higher than that at Starbucks. This may be due to the trend of consumption downgrade or perhaps consumers are becoming more rational. But no matter what, today's younger generation has indeed become more practical and no longer blindly follows foreign brands like the 70s and 80s generations do. At this moment, Starbucks plans to sell its shares, perhaps it is looking for a suitable "white knight" to exit the market at a high position.
Original article: https://www.toutiao.com/article/1832226252197891/
Disclaimer: This article only represents the author's personal views.