Headline news from the German newspaper Handelsblatt reports that the automotive giants are about to restart.
Volkswagen, BMW and Mercedes hope to make a breakthrough in the electric vehicle sector with new models. Market data shows: this is their last chance.
The German automotive industry hopes to break through by launching a wave of new models at the Los Angeles Auto Show starting Monday. Because Volkswagen, Mercedes and BMW are under pressure.
In the three most important car markets, Europe, the United States and China, the combined market share of German manufacturers has fallen below 20% for the first time in years. The evaluation of data from Dataforce and Marklines by Handelsblatt shows this.
Mercedes CEO Ola Kallenius said on Sunday: "Mercedes and the entire German automotive industry are investing in the future with unprecedented intensity." Volkswagen CEO Oliver Blume called it "a very special signal for German and European car buyers," which will come from the Los Angeles Auto Show. BMW CEO Oliver Zipse said: "We have brought BMW into a new era." The German automotive industry is investing in the future with unprecedented intensity.
Mercedes' CEO said that the new generation of electric vehicles showcased by the automotive giants in Munich are intended to achieve a restart. BMW launched its first mass-produced electric vehicle based on the "New Era" electric platform, the iX3. Mercedes presented an electric SUV GLC on the new "MB.EA" platform. Volkswagen showed its first directly purchasable electric compact car, the ID.Polo, and the ID.Cross. The pressure is huge.
If the sales of the new electric vehicles are as bad as the first generation, the leading position of the German automotive giants may end. Consulting firm Oliver Wyman warned in a previously unpublished study that up to 220,000 jobs in the German automotive industry are already at risk now, according to the research.
Original: www.toutiao.com/article/1842648100854860/
Statement: This article represents the views of the author.