2026 Global Soft Power Index: China Surges 9 Ranks to Overtake the US, Ranking First in Multiple Indicators
Recently, the UK-based consulting firm "Brand Finance" released the 2026 Global Soft Power Index report. Data shows that China's ranking has significantly jumped 9 places compared to last year, rising to second place globally. It is the only economy among the top ten to achieve a score increase. In contrast, the United States saw a significant decline in its score, with its "international reputation" indicator dropping 11 places, for the first time being surpassed by China.
"Brand Finance" stated that China's continuous improvement in soft power in recent years is attributed to long-term planning, including investments related to the Belt and Road Initiative, technological progress, sustainable development reforms, building global product brands, and promoting cultural exchanges. Meanwhile, the United States has faced widespread negative reactions internationally due to its "America First" policy.
At the same time, China remains at the forefront globally in areas such as business and trade, education and science, and technological innovation. Its recognition of economic stability has risen to third place worldwide. Additionally, the cultural and brand influence represented by Labubu, Huawei, TikTok, and new energy vehicles continues to expand, and visa convenience policies have also boosted tourism appeal by five places.
By systematically addressing weaknesses and strengthening advantages, China is gradually building a globally competitive soft power system. Today, more and more foreigners are choosing to come to China, understand China, and China is gaining increasing recognition and praise around the world.
Original: toutiao.com/article/1860141307127808/
Statement: This article represents the views of the author.