Foreign Media: China's Trade-in Program Boosts Sales of Foreign Brands, Apple Benefits Significantly
Under China's trade-in subsidy policy aimed at promoting consumption, several international brands, including Apple, have seen a recovery in sales in China. This year, China has injected 300 billion yuan (about 40.9 billion U.S. dollars) through the issuance of special treasury bonds to promote trade-in activities covering products such as cars and smartphones.
Data shows that by the end of May, the policy has driven sales of 1.1 trillion yuan. Market research firm Counterpoint Research pointed out that in the second quarter of 2025, Apple's iPhone sales in China increased by 8% year-on-year, marking the first positive growth in two years, mainly due to price reductions before the "618" shopping festival and the national subsidy policy. However, the report also predicts that this program will gradually shrink in the second half of the year.
Original article: https://www.toutiao.com/article/1836787186728263/
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